Moore Creative Website
My Role
UX/UI designer
Tools
Squarespace
Timeline
2 Weeks
The Vision
Moore Creative was designed as a digital expression of the studio’s approach to strategy led design. The goal was to create a platform that balances clarity, creativity, and performance to showcase how thoughtful UX and visual systems can elevate a brand’s presence.
The site serves both as a working studio website and a living portfolio, highlighting process, experimentation, and evolving capabilities. Every design decision was made with intention, focusing on usability, hierarchy, and conversion, while maintaining a bold and refined visual identity.
The Moore Creative website was designed and built through an integrated design and build process focused on clarity, usability, and performance. Working directly in Squarespace allowed for real time iteration on layout, hierarchy, and responsiveness, ensuring design decisions were validated through implementation. The final experience prioritizes clear service communication, strong visual structure, and intuitive navigation balancing creative expression with functional UX principles.
My Approach & Execution
Final layout highlighting clear service hierarchy, readable content structure, and supporting visuals of the brand’s products.
Design Goals
The primary goal of the Moore Creative website was to clearly communicate the studio’s positioning while maintaining a refined, modern aesthetic. The site needed to quickly establish credibility, highlight services, and showcase work without overwhelming the user. Clarity, hierarchy, and visual balance were prioritized to ensure visitors could easily understand what Moore Creative does and how it delivers value. A secondary goal was to create a flexible design system that could evolve alongside the studio. The layout, typography, and imagery were designed to support scalability, allowing new projects, services, and content to be added seamlessly while maintaining a cohesive and intentional user experience across devices.
Conclusion
Designing the Moore Creative website brought together strategy, visual identity, and usability in a real-world context. The project reinforced the importance of clear hierarchy, intentional layout decisions, and consistency across the experience. By designing and building the site as a working studio platform, the final result reflects a balance between creative expression and functional clarity. This project also highlighted the value of designing with scalability in mind. The structure and system allow the website to evolve alongside the studio, supporting future growth while maintaining a cohesive and professional presence.